websites live

The ten trading websites launched by have today been made live to process customer’s orders.

Keywords for each of the sites are now appearing organically in Google search engine result pages due to the Search Engine Optimisation (SEO) work undertaken during 2009 with especially good results for “safes”; “Buy Office Supplies” and “Phoenix Fire Safes”.

The formal marketing campaign will be implemented as soon as the contracts with Regional Partners have been returned – anticipated to be later this month.

Sixty two of the potential territories have now been reserved so there is a first year marketing budget of £450k to attract internet browsers of office products.  In addition to the secured territories there are several more prospects finalising the territory they wish to manage and the likelihood is that they will be on board before the formal marketing is implemented.

“The take up of territories has been nothing short of excellent” says Commercial Director, Chris Armstrong.  With Spicers 110% behind this initiative we benefited from a real buzz about the project while in the development phase last year.  Now that the sites have been switched to live we will continue to develop the functionality and content of the sites to ensure the best customer experience when the pay per click campaigns drive traffic to the sites.

The remaining territories are located in Devon, Cornwall, Kent, West Berkshire, Wales, Lincoln and the Scottish Borders.  Interested dealers must be capable of servicing deliveries with their own vehicles and as they are already active in the exclusive area the cost of delivery is minimised.  In additional to receiving actual orders from internet browsers the Regional Partners can use the information as a lead for their sales people to develop into a normal account.  For more information on the vacant territories, the logistics and how to get involved Office Product Dealers should contact the Supermarket team on 0113 391 1107. 

For more information please contact the Supermarket team on 0113 391 1107 or via

Access all the supermarket sites from



office safes at the safe supermarketoffice furniture at the office furniture supermarketbinding and laminating at the binding and laminating supermarkethealth and safety at the health and safety supermarketoffice machines at the office machines supermarketoffice supplies at the office supplies supermarketbuy paper at the office paper supermarketoffice seating at the office seating supermarketshredders at the office shredder supermarketprinter ink at the printer ink supermarket